Selling your product to the buyer is just the start of the process...
Being successful selling to the TV home shopping audience requires a detailed working knowledge of not only the business model, but also what goes on in front of the camera. It is essential to know 'how' to sell to the home viewer, what she expects, the type of product and value she is looking for, and how to create an engaging live sell. Every presentation is live, broadcast across the USA or Canada. And every minute counts. As the owner of Tecc, I've personally been in front of the studio cameras for the past 18 years, learning the craft, and honing the art of selling to each individual customer watching.
So much goes into creating an effective sell...and each component plays a vital role...
...Creating the 'right' offer - it's essential to know what has sold in the past, what works, and what doesn't work
...Crafting the sell - each sell is live, and only lasts for 7-8 minutes, and it's key to maximize each and every minute to engage the viewer
...Sales support - Each sell is done in studio. The tools for an effective presentation include live demonstrations, propping, and supplementary video
...Guesting - Each show requires an engaging guest host. They are the face of the product. Training and scripting outlines are essential tools
But before going to air...you need to know how to work with these billion dollar companies...
...How they purchase - terms, allowances, margins
...Logistics - shipping, warehousing, packaging, labeling, returns
...Specs - Quality assurance, insurance, testing requirements
At Tecc...we help you every step of the way. Our goal is simple. Make your product or brand successful on TV. We'll use our years of experience in this market sector, and put it behind your product.
So much goes into creating an effective sell...and each component plays a vital role...
...Creating the 'right' offer - it's essential to know what has sold in the past, what works, and what doesn't work
...Crafting the sell - each sell is live, and only lasts for 7-8 minutes, and it's key to maximize each and every minute to engage the viewer
...Sales support - Each sell is done in studio. The tools for an effective presentation include live demonstrations, propping, and supplementary video
...Guesting - Each show requires an engaging guest host. They are the face of the product. Training and scripting outlines are essential tools
But before going to air...you need to know how to work with these billion dollar companies...
...How they purchase - terms, allowances, margins
...Logistics - shipping, warehousing, packaging, labeling, returns
...Specs - Quality assurance, insurance, testing requirements
At Tecc...we help you every step of the way. Our goal is simple. Make your product or brand successful on TV. We'll use our years of experience in this market sector, and put it behind your product.